“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”. He was one of fifteen members of Forrester’s Technology Marketing Council, and they were all at an imaginary cocktail party answering the question, […]
How can we make our pitches, presentations and every other communication more successful? Unlocking your instinctive story telling skills is the answer. Watch this short film to find out more.