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When Your Job Becomes a TV Show

Watching a screen can be a good experience, think how much time you spend in front of the TV. What would your next Zoom hour look like if it was a TV show? I have learned this year [...]

25
Feb
My son and I filming a new You Tube course
Free lockdown course: Unlock the Power of Story

You would think because I have worked in TV for almost 30 years, that creating my own set of films would be a doddle. It wasn’t, it was extremely challenging and I apologise now to every presenter I [...]

06
May
Ann Booth-Clibborn sharing stories with PwC Ireland
Stories will connect your business during lockdown

It seems like 10 years ago but in fact it was only 6 short corona-filled weeks since I stood in front of PwC Ireland. It was their Advisory Partner/Manager conference and they had given me the brief to [...]

14
Apr
Unlocking creativity in Las Vegas

I never expected my job to take me to Las Vegas. I thought Vegas was just a party place, but it turns out, some serious business gets done there too. In the first week of January the city [...]

10
Feb
Why simplicity is an essential marketing tool

“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”. He was one of fifteen members [...]

06
Dec
Presentation skills: The power of the start

I am currently working with Molson Coors on a really successful programme to support innovation and personal development within their business. As part of this programme groups are presenting ideas to senior leadership, and I am supporting them [...]

25
Sep
The power of story telling for your communication

How can we make our pitches, presentations and every other communication more successful? Unlocking your instinctive story telling skills is the answer. Watch this short film to find out more.       [...]

13
Aug
EDF Energy – the power of the start in storytelling

Last week I worked with a set of attendees who were really fizzing with energy – yes they worked for an energy provider but these guys were pretty good at generating it too. EDF Energy is the UK’s [...]

07
Jun
Redefining your Department Story – a Masterclass from Sky

I think it was the hottest day Edinburgh had ever seen when I arrived at the Headquarters of Sky. I had been invited to run a day for the Telephony management team to explore and build the story [...]

10
Jan
Now for something completely different: small changes, big impact

Consulting on the script for this excellent film by Medical Aid Films taught me some very useful lessons in terms what changes deliver maximum impact to a communication. The team already had a good solid technical script in [...]

08
May
An away day to tell a tasty story

This session was held in an impossibly picturesque village hall in Oxfordshire with lunch in the next door to a pub, supplied by a local small holder: absolutely perfect for a specialist food and travel PR agency. Sauce [...]

17
Mar
Recruitment films with a difference

I would never have had the guts to propose this session but my client turned out to be much more brave and experimental than me, which is how I came to arrive at the doors of Aimia equipped [...]

10
Mar
Spring cleaning the monthly report

The monthly report is very often the neglected Cinderella of business storytelling: time-consuming and dull for its author, and skim read (if at all) by its audience. I am always secretly thrilled when someone on a training course [...]

07
Sep
Plan a successful interview

Last year I learned how story coaching could inject confidence and focus into the interview experience. The catalyst was a talk I did at the Institute of Directors in February, where three individuals approached me to ask if [...]

05
Feb
Create an army of story ambassadors

It was late and I had driven a long way, but that was all forgotten when I got my first view of Milton Abbey School as I turned the corner onto the long drive – absolutely breath-taking. The [...]

11
Jan
3 steps to a website that tells your story

With a new website or a website ‘refresh, there is a danger of trying to kick-start the process by staring at the computer screen trying to visualise what it should look like – that is rather like an [...]

20
Nov
Don’t deliver data – tell stories.

What do pharmaceutical chemists, and customer and market insight teams have in common? They both have to turn research, data and recommendations into something that grabs the attention and inspires a response from senior management. It is a [...]

28
Sep
Are you missing your most powerful stories?

I think the most compelling shape of story has to be ‘success against the odds’. I’m not alone. If you think about it, it’s a classic story arc for documentary makers, it’s the driver of every game/quiz/talent show, [...]

31
Aug
Stories to recruit specialists

BAE recruitment wanted more applicants for specialist engineer roles at all levels. These specialist engineers are in demand and can be choosy about their employer, but it turns out one of the most persuasive ingredients in the mix [...]

08
Sep
Take your team to the future using a story

“Once upon a time there were two candle-makers in the town…” This may seem like a unlikely start to an internal strategy presentation but believe me it’s a gem (see below if you are already hooked). Stories can [...]

10
Dec
Three ways to kill a presentation

Last week, I was sat in the the Head Office of a large financial services company waiting for a meeting with a prospective client, when I noticed in a glass-walled office nearby, a noisy gathering of senior managers. [...]

06
Dec
I’m a Celebrity – lessons from the masters

“Join us after the break when we’ll see whether Helen manages to break her duck”. Whether you love or hate, bugs, bitching, and ritual humiliation it’s really difficult not to be lured into the web of I’m a [...]

26
Nov
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Recent Posts
  • 25
    Feb
    When Your Job Becomes a TV Show Comments Off on When Your Job Becomes a TV Show
  • 06
    May
    Free lockdown course: Unlock the Power of Story Comments Off on Free lockdown course: Unlock the Power of Story
  • 14
    Apr
    Stories will connect your business during lockdown
  • 10
    Feb
    Unlocking creativity in Las Vegas
  • 06
    Dec
    Why simplicity is an essential marketing tool
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