Category Archives: Training

Why simplicity is an essential marketing tool

“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”. He was one of fifteen members of Forrester’s Technology Marketing Council, and they were all at an imaginary cocktail party answering the question, […]

The power of story telling for your communication

How can we make our pitches, presentations and every other communication more successful? Unlocking your instinctive story telling skills is the answer. Watch this short film to find out more.