Category Archives: Training

Free lockdown course: Unlock the Power of Story

My son and I filming a new You Tube course

You would think because I have worked in TV for almost 30 years, that creating my own set of films would be a doddle. It wasn’t, it was extremely challenging and I apologise now to every presenter I have ever worked with; Monty Don, Carol Smillie, Lorraine Kelly, Raymond Blanc, Laurence Llewellyn-Bowen etc I am […]

Stories will connect your business during lockdown

Ann Booth-Clibborn sharing stories with PwC Ireland

It seems like 10 years ago but in fact it was only 6 short corona-filled weeks since I stood in front of PwC Ireland. It was their Advisory Partner/Manager conference and they had given me the brief to talk about the Power of Story, and “challenge our thinking and push us out of our comfort […]

Why simplicity is an essential marketing tool

“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”. He was one of fifteen members of Forrester’s Technology Marketing Council, and they were all at an imaginary cocktail party answering the question, […]

The power of story telling for your communication

How can we make our pitches, presentations and every other communication more successful? Unlocking your instinctive story telling skills is the answer. Watch this short film to find out more.