Category Archives: storytelling

Why simplicity is an essential marketing tool

“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”. He was one of fifteen members of Forrester’s Technology Marketing Council, and they were all at an imaginary cocktail party answering the question, […]

Presentation skills: The power of the start

I am currently working with Molson Coors on a really successful programme to support innovation and personal development within their business. As part of this programme groups are presenting ideas to senior leadership, and I am supporting them with training to do that really effectively. Leading up to their Skype session with me, the groups […]

EDF Energy – the power of the start in storytelling

Last week I worked with a set of attendees who were really fizzing with energy – yes they worked for an energy provider but these guys were pretty good at generating it too. EDF Energy is the UK’s largest supplier of low carbon electricity and they wanted to know more about how to inject storytelling […]