Category Archives: Business Stories

Free lockdown course: Unlock the Power of Story

My son and I filming a new You Tube course

You would think because I have worked in TV for almost 30 years, that creating my own set of films would be a doddle. It wasn’t, it was extremely challenging and I apologise now to every presenter I have ever worked with; Monty Don, Carol Smillie, Lorraine Kelly, Raymond Blanc, Laurence Llewellyn-Bowen etc I am […]

Stories will connect your business during lockdown

Ann Booth-Clibborn sharing stories with PwC Ireland

It seems like 10 years ago but in fact it was only 6 short corona-filled weeks since I stood in front of PwC Ireland. It was their Advisory Partner/Manager conference and they had given me the brief to talk about the Power of Story, and “challenge our thinking and push us out of our comfort […]

Why simplicity is an essential marketing tool

“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”. He was one of fifteen members of Forrester’s Technology Marketing Council, and they were all at an imaginary cocktail party answering the question, […]

The power of story telling for your communication

How can we make our pitches, presentations and every other communication more successful? Unlocking your instinctive story telling skills is the answer. Watch this short film to find out more.      

EDF Energy – the power of the start in storytelling

Last week I worked with a set of attendees who were really fizzing with energy – yes they worked for an energy provider but these guys were pretty good at generating it too. EDF Energy is the UK’s largest supplier of low carbon electricity and they wanted to know more about how to inject storytelling […]

An away day to tell a tasty story

This session was held in an impossibly picturesque village hall in Oxfordshire with lunch in the next door to a pub, supplied by a local small holder: absolutely perfect for a specialist food and travel PR agency. Sauce Communications have grown from 2 to 25 employees in the last 15 years and founders and directors, […]

Spring cleaning the monthly report

The monthly report is very often the neglected Cinderella of business storytelling: time-consuming and dull for its author, and skim read (if at all) by its audience. I am always secretly thrilled when someone on a training course picks this as their ‘live project’ because I know they are going to leave the room with […]

Don’t deliver data – tell stories.

What do pharmaceutical chemists, and customer and market insight teams have in common? They both have to turn research, data and recommendations into something that grabs the attention and inspires a response from senior management. It is a challenge. There’s no doubt being hot on your story principles really helps with this one and recently […]