You are already an instinctive storyteller. When you tell a friend the story about an outrageous Friday night, or an annoying journey home, you make a number of nano-second assessments and choices, based on who the audience is, what you want to achieve and what you know about building a story.
The three-step approach recreates those nano-second calculations so that you think like a storyteller every time you need to communicate with impact.
The Three-Step Approach
- Target your story – you have to think like your audience and truly define your purpose before anything else.
- Identify the 7 key story elements in your story. These elements will bring this story alive for your audience and help them understand why it is important. Audiences are so sensitive to the 7 elements that if you miss one out, they will make it up, so you need to make sure you get there first.
- Create an effortless fat-free journey for your audience using a story-tracker template. The template is designed to help you use the map of a story to structure your communication and capture only the vital detail or data.
