The Process
We agree on your desired output. I design you a package of efficient and productive group workshops (in person or online) combined with development time from me, and collaborative online ‘writing room’ meetings to refine the output. In the workshops:-
- We get every potential component of your story ‘out of the box’ because you can often miss the most important corners of your story when you are close to it
- We narrow the target by scoping out your purpose and learning to think like your audience
- We identify the seven core story elements that your audience needs to hear, to enable them to engage, understand and remember what you are telling them
- We use a system that allows us to craft what we have learned into an elegant, fat-free, compelling story that is beautifully designed to deliver your purpose for your target audience
