Design Fiction solves the innovation hurdle of testing people’s attitude to future technology because the power of story helps them to imagine their own lives, homes, and work in a future context.
We create stories that feel familiar and relevant to the user, but are set in a future world where relevant tasks and their pain-points are now addressed using imagined robotic technology. The process: -
The Research Phase
Extensive research into the current lives of the ‘user’.
Together with Turn the Page, I run story workshops with the cross-functional Robotics UX team, to explore key themes found in their research, and create characters and storylines rooted in the data.
Turn the Page conceives and visualises potential robotic technologies, and a future world of locations and characters which will still resonate as familiar to the focus groups.
I consult with the Turn the Page animation team through the production process to keep the requirements of the story in focus, while the many other considerations of the production are addressed. I write and direct the voice records on the occasion that we are using voice-over and actors.
The animations are then used to extrapolate findings through focus groups, 1:1 interviews and online surveys.
For more information on how we could help you evaluate your user attitudes and turn your data into Design Fiction email Will Knight at Turn The Page Studio. (email@example.com)