Now for something completely different: small changes, big impact

Consulting on the script for this excellent film by Medical Aid Films taught me some very useful lessons in terms what changes deliver maximum impact to a communication. The team already had a good solid technical script in place in terms of what Midwives delivered in practical terms. To craft this into something that told […]

An away day to tell a tasty story

This session was held in an impossibly picturesque village hall in Oxfordshire with lunch in the next door to a pub, supplied by a local small holder: absolutely perfect for a specialist food and travel PR agency. Sauce Communications have grown from 2 to 25 employees in the last 15 years and founders and directors, […]

Spring cleaning the monthly report

The monthly report is very often the neglected Cinderella of business storytelling: time-consuming and dull for its author, and skim read (if at all) by its audience. I am always secretly thrilled when someone on a training course picks this as their ‘live project’ because I know they are going to leave the room with […]

Plan a successful interview

Last year I learned how story coaching could inject confidence and focus into the interview experience. The catalyst was a talk I did at the Institute of Directors in February, where three individuals approached me to ask if I could help them tell their story in forthcoming interviews: a deputy financial director of a large […]

Don’t deliver data – tell stories.

What do pharmaceutical chemists, and customer and market insight teams have in common? They both have to turn research, data and recommendations into something that grabs the attention and inspires a response from senior management. It is a challenge. There’s no doubt being hot on your story principles really helps with this one and recently […]

Are you missing your most powerful stories?

I think the most compelling shape of story has to be ‘success against the odds’. I’m not alone. If you think about it, it’s a classic story arc for documentary makers, it’s the driver of every game/quiz/talent show, and it describes 80% of movie scripts. So what does that mean for the way you communicate […]